Nike’s maternity announcement is a chance to empower the model, says athletics icon Allyson Felix

  • Nike launched a brand new one-minute advert celebrating pregnant ladies and moms as athletes.
  • Allyson Felix – an ideal American observe and area sprinter – referred to as the announcement “good” however “troublesome to observe.”
  • Felix was as soon as sponsored by Nike and has since battled the model over athlete maternity protections.
  • Visit the Insider homepage for more stories.

Nike’s new maternity advert celebrates pregnant ladies and new moms as high athletes in our society.

However for Allyson Felix – who has lengthy been the face of athletics in america and fought an unsightly public battle with Nike over maternity protections – the one-minute video is “good” however “troublesome to observe.” “.

“I feel it is best to watch this advert,” Felix wrote on Twitter. “It reminds moms that they’re athletes. It pays homage to moms. It tells the reality. It is highly effective. It is good advertising and marketing. I agree with each phrase of this advert.”

“I additionally suppose it is best to watch this announcement in order that you’ll maintain Nike accountable,” she added.

Felix is ​​one of the vital embellished sprinters in historical past, and Nike capitalized on his dominance for many of the 2010s with a seven-year sponsorship. She was “one in every of Nike’s most generally marketed athletes” throughout this era, a proven fact that was clearly established by the point she determined to start out a household in 2018.

Coincidentally, Felix’s Nike contract expired in December 2017, leaving her within the midst of contract negotiations with the model all through her being pregnant. And in a bombshell editorial she wrote for the New York Times In Might 2019, Felix alleged that the corporate fell wanting backing her new standing as an athlete and mom.

Allyson felix

Allyson Felix holds his daughter, Camryn, after operating a race in July 2019.

Photograph AP / Charlie Neibergall

Nike supplied him a 70% pay lower in his new contract. And when Felix requested the model to “contractually assure that I would not be punished if I did not carry out at my greatest within the months surrounding childbirth,” Nike refused to take action.

“If I can not get maternity safety, who can?” Félix wrote in his play.

The six-time Olympic gold medalist and 12-time World Championship gold medalist have lastly signed a cope with GAP’s Athleta model. Nonetheless, she nonetheless managed to safe modifications within the ranks of her former sponsor and within the trade.

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Allyson Felix is ​​operating a postpartum 4x400m relay on the 2019 World Championships.

Kirby Lee-USA TODAY Sports activities

Her story in The Occasions sparked public outcry and prompted Nike to announce a new maternity policy for its sponsored athletes. The model guaranteed indemnity for the 18 months surrounding childbirth, and different corporations have adopted swimsuit.

Now, about two years later, Nike is shining a lightweight on being pregnant and motherhood in athletics “however appears to disregard the wrestle it took to get there,” Felix wrote in a Twitter thread.

“My expertise, together with many others, has pressured NIKE to help athlete motherhood,” continued Felix. “And after I watch this advert, he does not appear to acknowledge this conflict.”

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